What We Check
Most businesses know they're running ads. Few know whether their ad setup is actually working. We detect every ad platform on your site, assess its implementation, and cross-reference with your site's conversion readiness.
13 Ad Platform Detection
We detect conversion pixels and tracking scripts for Google Ads, Meta/Facebook, LinkedIn, TikTok, Twitter/X, Pinterest, Snapchat, Microsoft Ads (Bing), Amazon, Taboola, Outbrain, Criteo, and AdRoll. Each is identified by its specific pixel or tag manager integration.
Effectiveness Rating
For each detected platform, we assess implementation quality: is the pixel firing correctly, is it on the right pages, is conversion tracking set up, and are events being passed? A pixel that fires on every page but tracks no conversions is wasting your attribution data.
Wasted Spend Factors
We identify common money-wasting patterns: sending paid traffic to slow pages (mobile load > 5s), landing pages without CTAs, broken conversion funnels, and mismatches between ad platform targeting and site content.
Conversion Readiness
Are the pages your ads point to actually ready to convert? We check for clear CTAs, form functionality, page speed, mobile usability, and trust signals. Sending paid traffic to a page that scores poorly on these metrics is burning your ad budget.
Cross-Referenced Findings
Ad intelligence doesn't exist in isolation. We cross-reference your ad setup with performance data (is your landing page fast enough?), mobile scores (do mobile ads land on a mobile-friendly page?), and CTA analysis (can visitors actually take the action you're paying for?).
What You Learn
Ad waste is invisible until you measure it. Here are findings from real paid ad audits that saved businesses thousands per month.
Meta Pixel fires on all pages, but no conversion events detected
Your Facebook/Meta pixel is installed and active, which means Meta is tracking page views. But no custom conversion events (Purchase, Lead, AddToCart) are configured. You're paying for ad delivery without giving Meta's algorithm the data it needs to optimize. Every dollar spent on Meta Ads right now is essentially un-optimized.
Google Ads sends traffic to a page that loads in 8.3 seconds on mobile
Your primary Google Ads landing page (/services) takes 8.3 seconds to load on mobile. Google's own research shows that 53% of visitors abandon a page that takes longer than 3 seconds. You're paying for clicks where over half the visitors leave before the page finishes loading.
LinkedIn Ads pixel detected, but landing page has no CTA above the fold
You're running LinkedIn campaigns pointing to /enterprise-solutions. This page has strong content but the first call-to-action button appears only after scrolling 3 screen-heights. LinkedIn traffic (high-intent B2B visitors) is arriving and finding no clear next step. Adding a CTA to the hero section could significantly improve conversion rates.
Why This Matters
Small businesses spend an average of $9,000-$10,000 per month on Google Ads alone. Add Meta, LinkedIn, and other platforms, and ad spend easily reaches $15,000-$25,000 monthly. When your conversion tracking is broken or your landing pages aren't optimized, a meaningful portion of that spend generates no measurable return.
The most common problem we find isn't bad ads — it's broken plumbing. The pixel fires on every page but tracks no conversions, so the ad platform can't optimize delivery. The landing page takes 8 seconds to load on mobile, so half the paid visitors leave. The page has no clear CTA, so the visitors who do stay don't know what to do next.
Our audit connects the dots between your ad spend and your website's conversion readiness. We don't tell you how to write better ad copy — we tell you whether the destination your ads point to is actually capable of converting. Fix the landing page first, then your ad spend starts working harder immediately.
Related Features
Performance Audit
Slow landing pages kill ad ROI. See how your pages perform under real mobile conditions.
View Performance Audit →SEO Audit
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View SEO Audit →