What We Check
Our SEO audit covers 11 distinct sub-analyses. Each one produces its own score and actionable findings — not just a single number with no context.
Core SEO Elements
Title tags, meta descriptions, heading hierarchy (H1-H6), Open Graph tags, and XML sitemap validation. We check if each element exists, follows best practices, and is the right length.
Keyword Targeting
We analyze 7 elements for keyword consistency: title, meta description, H1, URL slug, first paragraph, image alt text, and internal anchor text.
Crawlability & Indexing
Noindex detection, robots.txt analysis, canonical tag validation, and redirect chain identification. If search engines can't crawl it, nothing else matters.
Local SEO
NAP (Name, Address, Phone) consistency, Google Maps embed detection, local schema markup, and Google Business Profile linking.
Social Media Integration
Presence detection across 7 platforms: Facebook, Twitter/X, Instagram, LinkedIn, YouTube, TikTok, and Pinterest. OG tags and Twitter Cards validation.
Internationalization
Hreflang tag implementation across 7+ languages, language declaration, character encoding, and RTL support detection.
Structured Data
JSON-LD and microdata analysis covering 17 schema types: Organization, LocalBusiness, Product, FAQ, HowTo, Article, BreadcrumbList, and 10 more.
Content Quality
Readability scoring (Flesch-Kincaid), duplicate content detection, keyword density analysis, thin content identification, and content formatting assessment.
Broken Links
Full internal link crawl with HTTP status checking, external link sampling, redirect chain detection, and orphan page identification.
Site Map & Structure
Interactive visualization of your site's link graph. We identify orphan pages, dead ends, excessive depth, and navigation bottlenecks.
AI Visibility
Can ChatGPT, Perplexity, and Claude find and accurately represent your content? We check robots.txt rules, llms.txt, and structured data depth.
What You Learn
Here are examples of real findings from SEO audits. Your report won't just list problems — it explains why each one matters and what to do about it.
Missing H1 on 3 key landing pages
Your /services, /about, and /contact pages have no H1 tag. Search engines use H1 as a primary relevance signal. Each page had an H2 styled to look like an H1 — a common mistake in page builders.
Keyword 'web design London' appears in title but nowhere else
Your homepage targets this keyword in the title tag, but it doesn't appear in the H1, meta description, or first paragraph. Search engines interpret this as weak topical relevance.
23 broken internal links found
These are links on your own site pointing to pages that return 404 errors. Each broken link wastes crawl budget and creates a dead end for visitors. Most were caused by a URL restructure that missed updating old blog posts.
Why This Matters
SEO isn't about tricking search engines. It's about making your site understandable — to Google, to Bing, and increasingly to AI-powered search tools like ChatGPT and Perplexity.
Most businesses lose traffic not because their content is bad, but because their technical SEO is broken. A missing canonical tag sends Google to the wrong page. A noindex directive on your services page means it never appears in search results. Broken internal links waste the crawl budget Google allocates to your site.
Our audit checks the same signals that search engines actually use to rank your pages. We test crawlability, keyword alignment, structured data, and link health — then give you a prioritized list of fixes sorted by impact. The small business that fixes its top 5 SEO issues typically sees measurable ranking improvements within 4-8 weeks.
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View Performance Audit →AI Visibility
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