What We Check
Your homepage sets the standard. We crawl every page and compare 6 visual dimensions against that baseline — flagging any drift with specific elements and CSS values.
Font Family Consistency
We compare the fonts used on every page against your homepage baseline. If your homepage uses Inter and Playfair Display, but your blog uses Roboto, we flag the drift with exact selectors.
Color Palette Drift
Your homepage establishes a color palette. We check every subsequent page for off-palette colors — similar shades that don't match exactly (#333 vs #2d2d2d), unexpected accent colors, and inconsistent link colors.
Logo Presence & Position
Is your logo on every page? Is it in the same position? Same size? We check header logo consistency across all crawled pages and flag any page where the logo is missing, resized, or repositioned.
Button & CTA Style
Primary button color, border radius, padding, font weight, and hover state — compared across all pages. Inconsistent button styles make your site feel like a patchwork of different designers.
Heading Styles
H1 through H4 font size, weight, color, and spacing compared across pages. When your services page H2 is 28px bold and your about page H2 is 24px regular, visitors notice — even if they can't articulate why.
Navigation Consistency
Same menu items, same order, same styling on every page. We detect navigation variations caused by different page templates, conditional menus, or pages built at different times.
What You Learn
Brand drift is usually invisible to the people who work on the site every day. Our audit makes it measurable. Here are examples of real findings.
3 different font families across 7 pages
Your homepage and services page use Inter. Your blog uses Open Sans. Your contact page uses Roboto. This happened because different pages were built at different times, likely by different people. The inconsistency is subtle but it makes your brand feel fragmented.
Logo missing on /blog and /terms pages
These pages use a different header template that omits the logo. Visitors who land on a blog post via search see no branding in the header — they may not realize they're on your site. Both pages also have a different navigation order.
Primary button color varies: #6366f1, #4f46e5, #7c3aed
Three similar-but-different purples used for primary buttons across your site. The homepage uses #6366f1, pricing uses #4f46e5, and the contact form uses #7c3aed. Consolidating to one consistent color takes 5 minutes in CSS and immediately improves brand cohesion.
Why This Matters
Brand consistency increases revenue by up to 23%, according to research from Lucidpress. The reason is trust: when every page looks like it belongs to the same company, visitors feel confident they're in the right place. When fonts shift, colors change, or the logo disappears, that confidence erodes.
Brand drift happens naturally over time. A developer uses a slightly different shade of blue. A new page template loads a different font. The blog gets redesigned without updating the rest of the site. No single change is dramatic enough to trigger a fix — but the cumulative effect is a site that feels cobbled together.
Our audit catches drift that humans overlook. We compare computed CSS values, not just visual impressions. When your primary button is #6366f1 on the homepage and #4f46e5 on the pricing page, we flag it — even though the difference is nearly imperceptible on screen. These micro-inconsistencies add up, and fixing them is usually a 30-minute CSS task that immediately elevates your brand's perceived quality.
Related Features
Visual Modernity
Consistency is important, but so is being current. Is your consistent brand also a modern one?
View Visual Modernity →Design Audit
The complete design assessment: UX, mobile, typography, CTAs, and more.
View Design Audit →